Branding

After the implementation of the recent reduction in GST rates on as many as 178 items, the markets across the country have started witnessing a noticeable uptick in consumer sentiments. The GST rate on these items has been brought down from 28% to 18%. Prices of the raw materials used in various industries have been slashed after the rationalisation of GST slabs. Consumers apart, India Inc. is also very bullish on the windfall gain that this GST overhaul has offered. The industry veterans have observed that bringing down the tax rate across a wide spectrum of products is a welcome move that will not only reignite sales, but also help bring the industry back on high growth trajectory. Mr. Arush Gupta, Director, Okaya Mr. Arush Gupta, Director, Okaya said, “We welcome the GST Council’s move of bringing considerable reduction in GST rates on some of the widely used daily consumption goods. Instilling much needed positivity in the market, the move will enable all the...

~ Enhance a bit of Glitter to your Life with exclusive D’or Premium Bathroom Accessories by Prayag~ ~Prayag D’or Premium Bathroom Accessories are like Jewels for your Bathroom; be Spellbound with their mesmerising appeal~ Prayag, a leading brand in Bath Assets & Sanitary ware, has launched its exclusive range of D’or Premium Bathroom Accessories for the true connoisseurs of superlative luxury . Ms. Aditi Arya, winner of Miss India Pageant 2015 , unveiled this elite collection of top-of-the-line bathroom accessories by Prayag in a star-studded evening held in Leonia Holistic, Destination, Ranga Reddy District, Hyderabad. Organised as part of the company’s ongoing efforts towards achieving deeper market penetration in South India, the launch ceremony turned out to be a huge success, as it was attended by a large number of dealers and distributors of the company, besides notable dignitaries. Created with innovation at every step, D’or Premium Bathroom Accessories by...

Nasaka has targeted to invest Rs 3 to 5 crore in its major rebranding initiative aimed at catering to a wider market Seeking to reposition itself as a market leader in health oriented water purifiers segment, Nasaka, the leading water purifiers manufacturing brand has kick-started a massive rebranding exercise. The company which is a part of Okaya Group has successfully established itself among the top two players in the aggressively growing water purifiers market in India. Through rebranding initiative, Nasaka is all set to create major footprints revolving round the company’s vision and core value system across the country. Simultaneously it is looking to increase its brand presence in the neighbouring Asian countries like Afghanistan, Bangladesh, Nepal, etc apart from African countries as well. Arush Gupta, Director, Nasaka Private Limited (Okaya Group)  said,  “The need for rebranding arose to provide brand ‘Nasaka’ more vibrant look aimed at building strong ...

Prayag has outlaid 40% of its total marketing revenue for spending on sports events sponsorships with an intention to support different sports In line with its commitment of contributing significantly towards making sports events exceptionally successful, Prayag, India’s leading bath assets and sanitary ware brand is all set to dominate major sports events sponsorship space in the country. Prayag has outlaid 40% of its total marketing revenue for spending on sports sponsorships with an intention to support different sports and the sportspersons including the players associated with them. With its ongoing efforts in this direction, Prayag is also intended to promote young India through such events by providing opportunities to the young and deserving players to showcase their talents. Recently the company has announced its association with the much enthralling India Vs Sri Lanka ODI and T20 Series being held in Sri Lanka. Prayag Associate Sponsor  in India v/s Sri Lanka ...