Branding

Nasaka has targeted to invest Rs 3 to 5 crore in its major rebranding initiative aimed at catering to a wider market Seeking to reposition itself as a market leader in health oriented water purifiers segment, Nasaka, the leading water purifiers manufacturing brand has kick-started a massive rebranding exercise. The company which is a part of Okaya Group has successfully established itself among the top two players in the aggressively growing water purifiers market in India. Through rebranding initiative, Nasaka is all set to create major footprints revolving round the company’s vision and core value system across the country. Simultaneously it is looking to increase its brand presence in the neighbouring Asian countries like Afghanistan, Bangladesh, Nepal, etc apart from African countries as well. Arush Gupta, Director, Nasaka Private Limited (Okaya Group)  said,  “The need for rebranding arose to provide brand ‘Nasaka’ more vibrant look aimed at building strong ...

Prayag has outlaid 40% of its total marketing revenue for spending on sports events sponsorships with an intention to support different sports In line with its commitment of contributing significantly towards making sports events exceptionally successful, Prayag, India’s leading bath assets and sanitary ware brand is all set to dominate major sports events sponsorship space in the country. Prayag has outlaid 40% of its total marketing revenue for spending on sports sponsorships with an intention to support different sports and the sportspersons including the players associated with them. With its ongoing efforts in this direction, Prayag is also intended to promote young India through such events by providing opportunities to the young and deserving players to showcase their talents. Recently the company has announced its association with the much enthralling India Vs Sri Lanka ODI and T20 Series being held in Sri Lanka. Prayag Associate Sponsor  in India v/s Sri Lanka ...