Branding

Strengthening the spirit of Make in India, the leading home appliance brand Baltra is well poised to capture major market share in India. Deliberating at the company’s Annual General Meeting (AGM), the company’s senior management and top executives announced that Baltra has performed remarkably well in India and now the company aims to clock revenue of Rs 125 crore by the end of the current fiscal. More than 200 pan-India associates of the company attended this power packed meet held in Jaipur. At the occasion, the employees and the associates of the company also witnessed the showcase of the new product range launched by the company with simultaneously attending an exclusive training session on efficient marketing of Baltra’s product line. Baltra has in very short span of time established itself enviously in the market by launching more than 300 exclusive products which have garnered sizable attention from the consumers. Enthused by the tremendous success of its cea...

SHILPI GUPTA SURKHAB, a Dubai based high-end womenswear label which exemplifies the love for heritage techniques and craftsmanship, was launched at Bikaner House, New Delhi. ‘SHILPI GUPTA SURKHAB’ is Shilpi Gupta’s poetic ode to the wondrous world of art and design, something that has always driven the creative instincts in her. The brand’s exclusive couture range is the perfect union of beauty, poise, regal grandeur and the individuality of a woman. With its ‘ customisation trunks’, the label is looking at addressing every fashion need of a woman who wants to make a chic turn, and is much sought after for its bespoke tailoring services for limited edition couture. The launch party was hosted by founder Shilpi Gupta and Rajeev Gupta at Delhi’s premier venue, Bikaner House. Held over a cocktail evening, the label launched its‘ Royal Heritage ’ collection, on display with a one of a kind ‘Fashion Experience’. The champagne flowed, as the guests were enthralled with ...